07:30From your scan
Gentle cleanser, 60 seconds. Then SPF.
Suggested from a general observation of your scan.
AI coach app ·
iOS & Android · 1 January 2027A different plan
iOS & Android · 1 January 2027
A different plan
for every guy.
Meet Max, your personal AI coach. Skin, training, food and sleep, all in one simple daily plan, built from a 3-angle face scan. No guessing, no juggling apps. It adapts every week as you change, and you can challenge your friends for points. Effort wins, never looks.
The first 1,000 members keep a 33% discount for life.
Your discount stays with you while your subscription is active.
- Answer a few quick questionsYour goals, your week, how you train and eat.
- Take 3 photosFront, left and right. Under a minute.
- Follow your planEvery task has a reason. It adapts every week.
Your routine is spread across five apps, ten tutorials and a notes file. MaxLab replaces all of it with one daily plan, made for your body and your schedule. It adjusts every week, and every result is tracked. You just follow the plan.
One system. Built around you.
Tiago, 19 · his Wednesday · yours would look different
07:30
07:0023:00
13:30Groceries
Chicken and quinoa, prepped on Sunday.
Because you approved this week's meals. The shopping list wrote itself.
18:30Injury-aware training
Pull day. Barbell rows swapped out.
Because your lower back hurts. A coach voice calls every set.
22:45Sleep
Screens away. Lights down.
Because your alarm is at 07:00 and you need eight hours.
Your week changes.
Your plan keeps up.
Injured? Exam week? New diet? Tell Max in one message. Your plan updates straight away and shows you exactly what changed.
Inside the appFive tabs.
Five tabs.
Sixteen tools.
Everything lives in one of five tabs, so you always know where to look. Pick one to see what's inside.
What's next, all day.
Skincare routine
Morning and night, built around your skin.
Sleep and habits
Better nights, so every other part works.
Weekly check-in
Three quick questions. Next week adapts to your answers.
Teen modeMetric or imperialWaitlist privacy notice belowDelete your data in the app
Ranks & 1v1 challenges
Make discipline
Make discipline
competitive.
Points for effort, never looks.
Earn pointsEvery task you complete earns points. Skincare, workouts, meals, sleep.
Rank upClimb nine ranks, from Spark to Legend. Points never go down.
Challenge a friendPick a 1v1: most gym sessions, steps or plan days in 7, 14 or 30 days. Most consistent wins.
Your rankPrism6,756 points · 4,244 to Apex
- Legend18,000
- Apex11,000
- Prism6,500
- Luminous3,500
- Radiant1,800
- Blaze900
- Flame400
- Ember150
- Spark0
You only earn points by doing your plan. They can't be bought.
Example challenge · demo dataDay 9 of 14 · 5 days left
JJoséApex
7vs6
BBryanLuminous
José
Bryan
Day 1TodayDay 14
José leads by one session. Bryan trains tonight.
Bryan finished Lower A · 52 min2 h ago
José hit 12,410 stepsYesterday
José challenged Bryan · accepted in 4 minutes9 days ago
Your first 8 weeks,
mapped out.
You start with six easy tasks, not twenty. The plan adds more as your habits stick. Week 8 ends with a new scan next to your first, so you can see the difference yourself.
Weeks 1–2
Reset
Calm your skin, fix your sleep, learn the basics.
Weeks 3–5
Build
Add actives, progressive training, dial in your food.
Weeks 6–8
Sharpen
Tighten everything up and show the result.
Privacy
Your photos.
Your photos.
Your device first.
Sending photos of your face to an app is a big ask. Here's exactly what happens to them.
Stored on your deviceSent only when you scanYou choose each scan
- You take 3 photosFront, left and right. Under a minute.
- They stay on your deviceDesigned to keep your photos on your device. When you choose a scan, photos are sent for AI analysis. Processing and retention details will be explained before you consent in the app.
- You get a written reportWhat it notices: general wellness observations and suggested habits, plus a Lab Score you track over time. Never compared with anyone.
- You delete them whenever you wantYou can delete your photos and your account in the app.
What we design against
- Your face gets ranked against anyone
- Other people see them
- Your data gets sold
Under 18?Teen mode adds parental consent and removes the Lab Score, calorie deficits, supplements and any comments on jawline, body or weight.
Health dataBlood work is explained as general wellness information, not a diagnosis. Anything urgent tells you to see a doctor.
Questions.
Friday 1 January 2027, on the App Store and Google Play. The waitlist gets an email the day it's live.
Yes. It's built from your goal, schedule, body stats, gym access, injuries, diet and a 3-angle scan, then rewritten from what you tick, skip and tell Max.
Designed to keep your photos on your device. When you choose a scan, photos are sent for AI analysis. Processing and retention details will be explained before you consent in the app. You can delete your photos and your account in the app.
MaxLab is free to download, with your first scan free. The first 1,000 people to confirm their waitlist email keep a 33% founding discount for life while their subscription stays active: €39.99/year instead of €59.99/year. Standard plans are €59.99/year or €9.99/month.
Yes, in teen mode, with a parent's consent for younger users. No calorie deficits, no supplements, no face scores.
Better habits.
A better you.
00days
:00hours
:00minutes
:00seconds
A plan nobody else has. Launching 1 January on iOS and Android.
The first 1,000 on the waitlist lock in €39.99/year for life - after that it's €59.99.
Founding price applies while your subscription stays active. Standard plans: €59.99/year or €9.99/month.